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Royal Enfield 14 percent sales drop in India,what reason?

According to the sales report of Royal Enfield's December 2018 Sales Report, India's oldest and retro-style motorcycle, the company has recorded a decline of 14% sales this month. While export has recorded an increase of 41%.
According to the company sales report, in December 2018 only 56,026 units of Royal Enfield motorcycle were sold, while in the year 2017, a total of 65,367 units were sold in December.
Royal Enfield 14 percent sales drop in India,what reason?

At the same time, the company has recorded an increase of 41 percent in exports. In December 2018, the company exported a total of 2,252 units, which was just 1,601 units in December 2017. Let us know that employees from September 24th to 12th November 2018 were on strike, due to which the low increment is being considered for salaries.

The company is set to launch its Scambler-style motorcycle trials 350 and 500 soon in India, whose photos have been leaked recently. Along with this, the recently launched Interceptor 650 was selected for the award of the Indian Motorcycle of the Year, with which the company took a lot of headlines.


Royal Enfield is India's 5th most motorcycle selling company, but only a few months ago Yamaha India got the position. Royal Enfield was increasingly moving towards making a company selling 10 million units annually but for some reasons it was limited to half. At the same time, by giving ABS features in every of its models, the price of almost every model of the company has increased to around Rs 15 thousand. Now the initial price of Royal Enfield motorcycle has increased to 1.28 lakh rupees.

3 comments:

  1. In kerala it is because we can't do any alternation works in it

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    ReplyDelete